Target audience 

The first target audience is old, retired folks, who are no longer able to do the work they used to. Now that they are older, they have money saved up from their whole life of working. They would rather hire someone they can trust, to do their landscaping for them.

A second target audience is middle aged, and somewhat wealthy. They would rather spend time with their family, at their job, or engaging in their hobby, than maintaining or landscaping their property. They want a well-maintained yard, but they don’t have the time to do it themselves.